What to look for in Business Branding?
Many of our business clients ask us to help them with their business branding.
While we've created many logos and business card designs for them; Any large projects we prefer to pass on to those who specifically focus on branding and business design
This was especially so when it came time to work on our own business branding.
After evaluating the many talented designers out there, we chose to work with Sarah Ann Design.
Sarah's work is absolutely impeccable, and at every step, she was aware and attentive to our needs, and how to pursue our target market.
Every revision was spot on, and the final deliverables were absolutely perfect.
Being designers ourselves, we'd have quite strict requirements and we're confident in saying that Sarah exceeded our expectations at every step.
We had a few criteria for picking our Brand Designer, and we'd like to walk you through those now.
1) When looking for someone to work on your Business branding, it's important to find someone who will understand your business.
Look for Designers who have styles and portfolios that match you're desired branding. Also, look for someone who has experience in your market.
You'll find they make the right design choices for you. They'll know how to make you stand-out and that your brand has a unique, refreshing look.
2) Compare offerings from other Vendors.
Price isn't the only variable. As a business, every dollar spent needs to well justified.
Always make sure to compare what's included. Not just in terms of the service provided, but also the assets/deliverable - quality, size, variations, etc...
Not all services are offered or executed equally.
Look for a designer that can provide more than just Logos, Palettes, and Moodboards.
You might need alternative logos, Page Headers, Business Card Designs, Welcome Notes, Thank You cards, Pricing Guides, etc...
You may even want someone who does web design, so you get a complete service.
The more they can do for you, the more cohesive your Business Branding will look.
Sarah was an easy choice for us here, as the package that she offers is incredibly comprehensive.
Not only that, but she was also able to cater to our additional needs in regards to Welcome Packs, Pricing Guides, etc...
3) Check testimonials and Reviews
It's one thing to see their marketing copy on their website, and it's another to hear from real clients who enjoyed their experience!
It definitely takes time to check out their previous work and clients.
What made Sarah stand out among the many other designers was just how many people had amazing things to say about her, her work ethic, and the quality of her work.
When we went ahead with her, her reputation definitely made us feel at ease that she could deliver what we needed.
We're happy to add our voice to the choir here and let others know just how pleased we are with the end result.
If you're in the market for Business Branding, we'd highly recommend Sarah Ann Design.
Her swift service and passion for creative businesses definitely place here head and shoulders above anyone else out there!
